UK4.5 / EU37 / US5.5

Hela Unisex Vegan Cactus Leather Eco Sneakers by Genesis | Black

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Introducing the Hela vegan trainers by Genesis sustainable footwear. 

Mexican company Desserto offers eco-friendly innovation by creating a leather made from the nopal cactus, which grows locally in Mexico and needs hardly any water to grow. This alone makes it a winner over animal leather, which is very water-intensive. The founders of Desserto have said that the use of this material, in the place of animal skins or traditionally made synthetic leathers, may result in a 32-42% reduction in plastic waste, depending on the amount of cactus used.

The material is made from an organic cactus-derived formula, with a backing made from recycled polyester and recycled cotton. It is made to last: with a focus on durability, the company has ensured that the textile is resistant to water, rubbing, and tearing. It also has a smooth, high-quality finish.

The goal is to develop a sneaker that contains the greatest possible proportion of recycled, sustainable and environmentally friendly materials and to do so at the highest level that is currently possible. With the aim of constantly improving it and taking it to the next level.